Individual project, Aug 2019 – Present
My goal was to explore web deconstructionalism and digital brutalism to develop a fun, unique experience that mirrors the spirit of the entrepreneurs I’ve met and presents them as personable mentors.
In alignment with the identity design, I came up with two directions for the project. A third, more popular direction emerged from the idea of combining elements from each.
The identity design also feeds into the style and voice of the interviews and portraits. I documented my process on how I developed the questions and my strategy for shooting so that other media artists could have instructions to follow if they joined the project.
I avoided banal layouts and navigation menus and opted for highly interactive, edgy ideas. The idea to compress inactive sections of the layouts like an accordion gained the most attention.